Jupilò

Jupilò is the perfect harmony between apparent contrasts and unexpected
harmony.

It is the geographical crossroads of a life path that links Rome and
Paris, bohemian environments and sweet life, workshops of French noses and
oenology methods.

It is, last but not least, the echo of family memories that resonate in
the heart and mind of Lorenzo Zaccheo, soul of the brand, who manages to
combine the delicate sensitivity of the sommelier, the demanding rationality of
the prince of the forum and the instinct virile and impetuous of the boxer.

The passion for beauty, with a simple and exclusive taste, is the
leitmotif of the whole project.

The eclectic perfectionism that Lorenzo places in the careful and
rigorous selection of the best essences, symbols and valuable materials that
characterize the packaging, translate into an essential style with refined
details, elegantly luxurious.

Jupilò is the search for the "great perfume", carried out in
collaboration with some of the best noses in the world: Vanina Muracciole,
Arturetto Landi, Christian Carbonnel.

A cathartic and metaphysical process that starts from a memory and an
attempt to bridge gaps. Because perfume is divine essence and its memory can
make us eternal.

A PERFECT ITALIAN STYLE

The appearance of the pack is essential, sober and sophisticated at the
same time. It highlights a geometric and rational imprinting that combines well
with the luxury elements that recur in the style of Jupilò.

The cap made of precious zamak stands out as a seal on the bottle, the
result of research and planning by a well-known studio of Italian architects
and designers. The inverted step pyramid is a reference to the classification
method of blends. The version presented at Esxence is entirely painted in gold.