Frassaï

Frassaï

Explore Frassaï, the first woman-founded niche perfume house from Argentina, offering olfactive journeys that uplift the senses and create harmony through scent.


Frassaï, the pioneering woman-founded niche perfume house from Argentina, invites you to embark on olfactive journeys through South America and beyond. This brand aims to uplift the senses and create harmony through its unique and meticulously crafted scents. Designed between Buenos Aires and New York and produced in small batches, Frassaï collaborates with some of the most talented noses in the industry to ensure each creation is both purposeful and passionate.

The Journey of Frassaï's Founder, Natalia Outeda

Natalia Outeda's journey into the world of fragrance began serendipitously in 2005 when she started working at Quest International, which later became part of the renowned fragrance company Givaudan. This initial exposure to the fragrance industry sparked a passion in Natalia, leading her to delve deeper into the art of scent creation. In 2013, upon returning to her native Buenos Aires, Natalia founded Frassaï. The brand initially featured perfume pendants crafted from noble metals, a testament to her commitment to creating luxurious and meaningful objects.

Inspiration Behind Frassaï

Dance, flowers, painting, music, and travel are just some of the elements that inspire Natalia. These influences drive her to share her passion for creating experiences through objects like jewelry, candles, and perfumes. Each product from Frassaï is not merely a scent but a gateway to a broader sensorial experience. By sharing the beauty of Argentina—its people, artists, and landscapes—Frassaï aims to connect the inner and outer worlds of those who wear its creations.

Frassaï's Unique Approach to Perfumery

Frassaï stands out in the world of niche perfumery through its dedication to crafting scents that tell a story and evoke a journey. Each fragrance is approached with a blend of meticulousness and passion, ensuring that it fits seamlessly into the existing collection while also offering something new and timely. The brand's perfumes are produced in small batches, allowing for a level of detail and quality that is hard to achieve on a larger scale.

Creating Sensorial Experiences

Frassaï’s perfumes are more than just scents—they are invitations to discover one's unique journey. They encourage individuals to live deeply, spark intuition, and awaken the skin to a new awareness. By connecting the inner self with the outer world, Frassaï creates a holistic experience that goes beyond traditional fragrance.

The Essence of Frassaï

At the heart of Frassaï is a desire to share the rich cultural heritage of Argentina. The brand’s fragrances are imbued with the essence of the country’s vibrant landscapes, artistic traditions, and the warmth of its people. This connection to Argentina is not just a backdrop but a vital part of what makes Frassaï’s creations so unique and resonant.

Frassaï is more than just a perfume house; it is a journey into the heart and soul of South America, an exploration of senses, and an invitation to discover beauty in the details. Natalia Outeda’s vision and dedication have made Frassaï a beacon of artistry and passion in the niche perfume industry. Each fragrance is a testament to her belief in the power of scent to transform and uplift.

By choosing Frassaï, you are not only indulging in a luxurious sensory experience but also supporting a brand that values artistry, quality, and cultural heritage. Whether you are drawn to the stories behind each scent or the exquisite craftsmanship of the perfumes, Frassaï offers something truly special for every fragrance lover.

Indulge in the world of Frassaï and let your senses embark on a journey like no other, discovering the harmony and beauty that only a woman-founded niche perfume house from Argentina can offer.

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